SBF did all the wrong things with money, but all the right things with press
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How not to give an accidental interview
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The sixth step is keeping your kids out of the shot
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When you avoid risks, you don’t make fewer mistakes — you make different mistakes.
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Every successful startup needs a fanbase. To build one, learn from the masters.
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A proprietary formula for coming up with ruthlessly efficient comms tactics
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And other observations from our Joe Rogan Experience experience
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This is the first in a series of posts that cover the basics of effective comms. To adapt General Patton's famous quote: "A good comms plan, violently…
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You can’t always prevent a hit piece, but you can hit back. Introducing the horseshoe theory of media coverage.
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A new playbook for communications, by Lulu Cheng Meservey
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