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GO DIRECT: THE MANIFESTO
“If you want something good, get it from yourself.” — Epictetus
 • 
Lulu Cheng Meservey
11

February 2024

The comms of falling in love
13 communication tactics for finding and keeping love, based on psychology research
 • 
Lulu Cheng Meservey
5

August 2023

The 5 ingredients of a great fundraising announcement
Using Ramp as a case study
 • 
Lulu Cheng Meservey
3
How to go viral: Barbie’s billion dollar meme machine
Imagination, hype is your creation
 • 
Lulu Cheng Meservey
5

June 2023

Did bad PR sink CNN's CEO?
Comms lessons from "The Meltdown at CNN"
 • 
Lulu Cheng Meservey
7

April 2023

"Please just take the checkmark away!" How Twitter devalued a status symbol
Lessons from the case of Twitter Blue
 • 
Lulu Cheng Meservey
9

March 2023

Flack's crisis communications playbook
The comms before the storm
 • 
Lulu Cheng Meservey
7

January 2023

How to grow your newsletter audience
A guide to promoting your Substack, from the former head of comms for Substack
 • 
Lulu Cheng Meservey
25

December 2022

The art of the apology
If you are going to eat shit, don't nibble. - Ben Horowitz
 • 
Lulu Cheng Meservey
16

November 2022

FTX's 7-part media playbook, and what it can teach other founders
SBF did all the wrong things with money, but all the right things with press
 • 
Lulu Cheng Meservey
4
Talking to reporters: on the record vs. off the record vs. on background
How not to give an accidental interview
 • 
Lulu Cheng Meservey
11
How to go on TV in 5 steps
The sixth step is keeping your kids out of the shot
 • 
Lulu Cheng Meservey
13
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